Fuji Xerox to Provide Digital Equipment and
Technical Support at the Magnum Photos
Digital Exhibition of Photographs

Fuji Xerox Co., Ltd., along with Seiko Instruments Inc., Celartem Technology Inc., and Nikon Corporation will co-sponsor the Magnum Photos 55^th Anniversary Digital Exhibition of Photographs to be held October 8 to 14, 2002 in Mitsukoshi department store's gallery in Nihonbashi, Tokyo.

Magnum Photos, a cooperative endeavor formed by member photojournalists, celebrates its 55^th year since the establishment. As the name of this year's exhibition implies, it will be held taking a new approach that allows Magnum photographers to shoot pictures using advanced digital cameras and produce digital prints of photographs taken and distributed from various cities in the world, as well as capture these photographs instantly on the PC monitor, thus, enjoying such works in real-time.

The four companies agreed with the exhibition concept of making full use of the capabilities of digital technologies, and subsequently are co-sponsoring the exhibition in terms of providing digital equipment and technical support.

In the exhibition, Seiko Instruments will launch a new Website service in which a collection of Magnum photos can be viewed via a network link to cellular phones. Celartem Technology will archive all exhibited photographs in VFZ image-format, a unique technology developed by the company. Nikon will provide its advanced digital SLR camera, the Nikon D100, which will be used by Magnum Photos photographers living in London, Paris and New York who will be taking the exhibition photographs.

Everyday during the exhibition period, new photographs, taken with the Nikon D100, will be sent electronically in VFZ image-format from New York, Paris and London, to Tokyo. The images will then be printed on Fuji Xerox's color digital multifunction DocuCentre Color 500 CP machine. The machine meets the strict requirements of Magnum Photos' photographers, achieving high-quality digital prints and true reproduction of the nuance and spirit of the photographs, while keeping with the exhibition theme, "Love & Love - Human Ties." The high-speed printing of Fuji Xerox's DocuCentre Color 500 CP allows real-time printing of the photographs onsite at the exhibition gallery.