Sales of color multifunction devices increased substantially in Japan,
primarily through the launch of a new series of DocuCentre Color models
in January 2004, which gained extremely favorable market response. These
machines employ EA-HG (Emulsion Aggregation High Grade) toner, which
is vastly superior to conventional toners, enabling outstanding image
quality and print speeds. As a result, sales of color multifunction
machines reached 12,800 units for fiscal 2003. Sales figures for the
fourth quarter were up 70 percent compared to the same three-month period
in the previous fiscal term and up 30 percent on a year-on-year basis.
Exports to Europe and the United States also grew considerably, notably
with a 50 percent rise in sales volume of color multifunction devices.
Including black and white machines, exports to these regions increased
60 percent.
Fuji Xerox recorded strong performances in Asia-Oceania, comprising
China. Unit sales of color multifunction devices surged 35 percent,
while in China, where moves toward digitization are progressing swiftly,
locally developed black and white digital machines drove an overall
sales increase.